MILWAUKEE® delivers ground-breaking innovation in tape measure durability with STUD™ Tape Measures. These Measuring Tapes are industry leaders in long-lasting durability. They feature EXO360™ Blade Technology, protecting the blade from rip and wear damage with a high-density coating that wraps 360° around the blade, delivering the longest lasting blade. STUD™ Tape Measure blades are 10 times more abrasion resistant so the numbers won't fade. STUD™ heavy duty Tape Measures are fully encased in a reinforced frame and impact resistant overmold, allowing the Tapes to survive an 80 foot drop*. The cutting-edge measuring tape blade technology, combined with a heavy-duty, fully reinforced frame, and up to 13' tape standout makes our STUD™ Tape Measures the most durable retractable tape measures for all your jobsite needs.